Africa’s last-mile logistics sector is expanding rapidly, driven by e-commerce, urbanization, and a growing gig economy. According to Statista, the logistics industry in Africa is expected to grow at an annual rate of 7.3% through 2025, highlighting the rapid rise in demand for delivery services. PushMobile Technology Limited believes that for this sector to sustain its growth, we must address one of its most critical gaps: the need for effective training and development of last-mile workers.
The Current State: An Untrained Workforce
While the demand for delivery services is growing, most frontline logistics workers, including delivery riders, have little to no formal training. According to a study by the International Transport Workers’ Federation, over 80% of delivery riders in Africa do not receive adequate training, especially when it comes to customer service, safety, and soft skills.
In fact, delivery workers often learn on the job, relying on trial and error. Unfortunately, this can lead to mistakes that harm customer satisfaction and brand reputation. According to McKinsey, 50% of customers say they are less likely to use a service again if they’ve had a negative experience with the delivery process.
The Role of LMS in Solving These Issues
A Learning Management System (LMS) designed for logistics professionals is the solution to upskilling Africa’s last-mile workforce. A smart, mobile-first LMS like TRAQA by PushMobile Technology Limited is critical in offering flexible, on-the-job training that workers can access through their smartphones.
The mobile-first aspect is important: Gartner reports that 80% of people in sub-Saharan Africa now own a smartphone, making mobile learning a feasible solution for the growing number of riders. Moreover, UNCTAD estimates that the e-commerce market in Africa will reach $75 billion by 2025, which further underscores the need for an effective logistics workforce.
The Impact of a Smart LMS
By providing riders and logistics managers with easy-to-access, gamified training through mobile apps, companies can drastically improve their service quality. According to a PwC study, companies that invest in mobile learning solutions report 40% improvement in employee performance, retention, and overall job satisfaction.
An LMS for logistics workers doesn’t just teach safety or riding techniques; it includes essential soft skills like communication, time management, and problem-solving. These skills are directly tied to improved customer service and brand loyalty. Statista found that 94% of customers are likely to remain loyal to brands that provide excellent customer service, something that a trained workforce can deliver.
Quote:
"The ability to continuously train and develop employees is a key differentiator for any business. For last-mile logistics, a mobile-first learning solution can increase the workforce’s capabilities and ensure a consistently excellent customer experience."— Bayo Jayeola, Founder, PushMobile Technology Limited
Why Now?
The time for change is now. With Africa’s logistics sector booming, the workforce must evolve. According to McKinsey, the number of delivery riders in Africa will grow from 1.5 million in 2020 to 4 million by 2030. This means there will be a growing need for scalable, accessible training solutions like TRAQA to keep up with demand.
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